small team.
big brains.

The oneS who’ll push your business into the deep end.

the partners.

Digital illustration of a woman with long hair and a tribal red tattoo on her cheek.

Penny Siebert
Founder & CEO

Strategic grandmaster and trusted advisor with 20 years leading global institutions including retail powerhouses and nonprofits. 

Sharp on business, brand, acumen and taste. Obsessed with outcomes, allergic to mediocre.

A stylized digital illustration of a man smiling, wearing glasses and a suit, with a red mask over his eyes, all depicted in a blue, white, and red color scheme.

Andrew Siebert
Chief Creative Officer

Resident brand storyteller. 

Turns complexity into simplicity. Delivers big ideas and cut-through copy. 

Creatively dangerous (in the best way).

Digital illustration of a person with glasses, styled with a stippling effect, wearing a leather jacket, red clown nose, and red mustache, against a white background.

Kenny Leung
Chief Design Officer

Design craftsman with a Da Vinci streak. 

Makes everything look bold, distinctive, and yes, even sexy.

the power players.

A silhouette of a person jumping with arms raised against a sunset sky with clouds.

Steve Panawek
Head of Strategy

Sees patterns before anyone else does.

Keeps the thinking honest and the direction sharp.

A silhouette of a person standing in front of a large vintage-style clock with Roman numerals, set against a cloudy sky.

Jeff Krichmar
Design Director 

Delivers precision with aplomb. 

Has an eye for restraint, and another for the spectacular.