It’s one of the most overused — and misunderstood — words in business.
Ask ten people what a “brand” is, and you’ll get ten answers:
A logo. A vibe. A website. A story. A set of fonts. A social presence.

Confusion doesn’t scream. It leaks.
Time, trust, energy, money.

And left unaddressed, it costs far more than a rebrand ever would.